Answer the following questions using your own words as far as is appropriate. Quote correctly.
- Describe in detail what Acxiom is and what it does. (20)
- Sum up the criticism voiced by security experts and consumer advocates. How does Acxiom react to it? (10)
- What is the writer’s attitude towards Acxiom? Analyse four examples of how she uses language to get her point across. (20)