Answer the following questions using your own words as far as is appropriate. Quote correctly.
- Describe in detail what Acxiom is and what it does. (20)
- Sum up the criticism voiced by security experts and consumer advocates. How does Acxiom react to it? (10)
- What is the writer’s attitude towards Acxiom? Analyse four examples of how she uses language to get her point across. (20)
Natasha Singer: “You for Sale: Mapping, and Sharing, the Consumer Genome”, in NY Times Supplement of SZ, July 16, 2012 adapted from New York Times, June 16, 2012 (abridged)