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  • Aufgabe 1

    Dauer: 1 Minute

    Answer the following questions using your own words as far as is appropriate. Quote correctly.

    1. Describe in detail what Acxiom is and what it does. (20)
    2. Sum up the criticism voiced by security experts and consumer advocates. How does Acxiom react to it? (10)
    3. What is the writer’s attitude towards Acxiom? Analyse four examples of how she uses language to get her point across.  (20)


    Natasha Singer: You for Sale: Maping, and Sharing, the Consumer Genome.

    Natasha Singer: “You for Sale: Mapping, and Sharing, the Consumer Genome”, in NY Times Supplement of SZ, July 16, 2012 adapted from New York Times, June 16, 2012 (abridged)